Fair Use and Creative Commons

Lesson Plan: "Fair Use" and Creative Commons:
Brand is the image of the product in the market. Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

Rétrofuturs (Hulk4598) / Stéphane Massa-Bidal

Ever wonder if your violating the law when you use resources found on the web and "Mash" them for use in school, artwork or just for fun?

Please Read, watch and take notes from the following information:
http://www.centerforsocialmedia.org/files/pdf/Media_literacy.pdf
http://creativecommons.org/about/
http://creativecommons.org/about/

Assignment:
Please find a Brand Name product which is a copyrighted, household name! ( e.g. Tide, Coca-Cola, etc.) from Flickr.com that has been copyrighted using Creative Commons. (It may be any form of multimedia) Please Post your image/video/art to the course wiki. You must add the Creative Commons agreements you entered into by downloading this item. Give credit if necessary. Please read the "fine" print under the creative commons copyright title "With the understanding that:" and follow any links you may see as familiar! HINT, HINT: "fair use"

Try to answer these prompts to the best of your ability, we will have a discussion in class and you may be called on! I will know from your postings on the wiki, credit or no credit for the work given to the creator, your license postings and thought given to the twist I gave in this assignment; by having you think about fair use and copyright even within your multimedia piece that is already copyrighted? Make sure you read and understand to the best of your ability "Fair Use and Creative Commons"

What Does this say for our "fair use" rights as students and educators?

Have you personally ever used other peoples property for art, fun, school or profit?
Was it legal?

Did the media sources you upload to the course wiki violate copyright laws by having a brand name, copyrighted product in them?

Is it a black and white issues on who owns what and who gets credit for what in the source you chose? (see how it can all turn gray?)

My Example: (From the picture at the top)

My Creative Commons License obligation's:

You are free:

to Share — to copy, distribute and transmit the work

Under the following conditions:

• Attribution — You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).

  Attribute this work:
  

  What does "Attribute this work" mean?

  The page you came from contained embedded licensing metadata, including how the creator wishes to be attributed for re-use. You can use the HTML here to cite the work. Doing so will also include metadata on your page so that others can find the original work as well.

• Noncommercial — You may not use this work for commercial purposes.

• No Derivative Works — You may not alter, transform, or build upon this work.

With the understanding that:

• Waiver — Any of the above conditions can be waived if you get permission from the copyright holder.
• Public Domain — Where the work or any of its elements is in the public domain under applicable law, that status is in no way affected by the license.
• Other Rights — In no way are any of the following rights affected by the license:
  • Your fair dealing or fair use rights, or other applicable copyright exceptions and limitations;
  • The author's moral rights;
  • Rights other persons may have either in the work itself or in how the work is used, such as publicity or privacy rights.
• Notice — For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page.

EXAMPLE OF WHAT YOU MAY POST TO THE WIKI:

Rami ™ - Pin: 20D67EC3

PS. Hey CDS, some feedback is that I have know idea if I did this right. I used some interpretive latitude and creativity. So, If I got close...some feedback for you is ya did good! I thought by posting this information, developing an assignment (although quick, I think still pretty good) while working with the information and incorporating it into a mini-lesson plan it would show i read and understood the information to a fair degree? I just couldn't figure out how to take notes in the "guide" or how to use it so I incorporated what I read and watched into this lesson/blog? Pretty Cool and can get confusing! Unless your a lawyer, that is one point i tried to illustrate in the mini-lesson.